Caring for your Framebook

A book you can leaf through while it hangs on your wall.

Your Framebook is a living object. It is made to be handled, opened, and enjoyed, and it rewards a slow and gentle touch. The pages are fine art prints bonded to a magnetic sheet, the frame is solid wood with no glass between you and the image, and the whole piece is built to last a lifetime when it is treated with care.

Below you will find the nine simple gestures that take your Framebook from its box to your wall. For everything about how to keep it over time, the paper, the frame, the room it lives in, and what to avoid, read the full care instructions.

Read the full care instructions (PDF)

01
Open the box
Take your time. This is a moment to savour, not to rush.
Place the box on a stable, clean surface with room around it. Open it slowly. Everything inside was made to last a lifetime, and the way you begin is part of the ritual.
02
Use the gloves
Inside you will find a pair of gloves. Wear them before you touch the book.
They keep fingerprints and the natural oils of your skin off the prints, and they mark the beginning of a careful, respectful gesture. From here on, every movement is unhurried.
03
Detach the book
The book and the frame travel together. Now you will separate them.
Never handle the frame while the book is still attached. Lift the book away first. Begin from one corner and ease it free, keeping one hand under it at all times to hold it safely. The book is heavy and could fall if it is not supported.
There is no force involved. Work from the corner, let the magnets release, and stay gentle throughout.
04
Take the frame
With the book set safely aside, take the empty frame in both hands.
It is light and made to be lived with. Hold it by the edges and carry it to where it will live.
05
Put the frame on the wall
Mount the frame first, before the book goes back on.
Fix it to the wall with strong screws or solid wall anchors, into a surface that can carry weight. Once the book is in place the assembly is heavy, so the fixing must be secure. Check that the frame sits level and holds firm before you go any further.
06
Touch the beauty
Step back and enjoy it.
The empty frame on the wall is already an object of its own. Take a moment with it before the story returns to the page.
07
Place the book
Now bring the book back to the frame.
Do not go in straight all at once. Approach at a slight angle, slowly, and gently rotate the book toward horizontal until it finds the magnets. The magnets run in horizontal lines, and the book settles best when you let it turn into place little by little rather than pressing it flat from the start. Ease it in, feel for the pull, and let it lock on its own.
Keep one hand supporting the book until you are sure it has taken.
08
Feel the joy
This is what the Framebook was made for.
Leaf through it while it hangs on the wall. Turn the pages slowly and let each one reveal its moment. The pleasure is in the unhurried gesture.
09
Take out with love
Once the book is on the frame, it is home. This is your framebook now, and it is made to stay on the wall. You never have to take it down.
Only if you choose to remove it, do it like this. Begin from one corner and ease it away slowly, keeping one hand under it at all times so it is always secure. The pages are thick, so do not try to split them. The page that comes away is the one that is meant to come away. If it resists, go slowly and let it release on its own.
Never let it fall. Always, always, with gentleness and love.