Caring for your Framebook

A book you can leaf through while it hangs on your wall.

Your Framebook is a living object. It is made to be handled, opened, and enjoyed, and it rewards a slow and gentle touch. The pages are fine art prints bonded to a magnetic sheet, the frame is solid wood with no glass between you and the image, and the whole piece is built to last a lifetime when it is treated with care.

Below you will find the nine simple gestures that take your Framebook from its box to your wall. For everything about how to keep it over time, the paper, the frame, the room it lives in, and what to avoid, read the full care instructions.

Read the full care instructions (PDF)

01 — Open the box

Take your time. This is a moment to savour, not to rush.

Place the box on a stable, clean surface with room around it. Open it slowly. Everything inside was made to last a lifetime, and the way you begin is part of the ritual.

Close-up of a person in a gray leather jacket, reaching out with their right hand, resting on a black box labeled 'FRAMEBOOK' on a white surface, with pastel pink and blue lighting in the background.

Close-up photo of stacked dark-colored books with textured covers on a white surface.

A framed black and white photograph of a hand adjusting a guitar, accompanied by a black rectangular booklet or card, all displayed on a white surface with a dark border.

02 — Use the gloves

Inside you will find a pair of gloves. Wear them before you touch the book.

They keep fingerprints and the natural oils of your skin off the prints, and they mark the beginning of a careful, respectful gesture. From here on, every movement is unhurried.

Two people shaking hands, one wearing a gray jacket and the other wearing a light-colored shirt, with a dark surface in the background.

03 — Detach the book

The book and the frame travel together. Now you will separate them.

Never handle the frame while the book is still attached. Lift the book away first. Begin from one corner and ease it free, keeping one hand under it at all times to hold it safely. The book is heavy and could fall if it is not supported.

There is no force involved. Work from the corner, let the magnets release, and stay gentle throughout.

Person with gloves handling a magazine inside a lightbox display.

Close-up of a person with gloves handling a magazine titled "Jackie Stewart 50 Years of Moments" on a white table with a red, yellow, and blue plaid pattern along the edge.

Close-up of a person wearing a gray shirt and white gloves, handling a vinyl record album covering on a white table.

Person wearing gloves holding a book titled "Jackie Stewart Moments" with a photograph of Jackie Stewart on the cover. The book is placed on a surface with a tartan-patterned border.

04 — Take the frame

With the book set safely aside, take the empty frame in both hands.

It is light and made to be lived with. Hold it by the edges and carry it to where it will live.

A person wearing a brown leather jacket and blue jeans is playing a music keyboard or synthesizer. The photo is taken from a side angle showing the person's arm and part of the keyboard with colored accents.

05 — Put the frame on the wall

Mount the frame first, before the book goes back on.

Fix it to the wall with strong screws or solid wall anchors, into a surface that can carry weight. Once the book is in place the assembly is heavy, so the fixing must be secure. Check that the frame sits level and holds firm before you go any further.

Person wearing white gloves holding a rectangular mirror with a red and black striped pattern on the frame, against a light blue background.

A gloved hand holding a rectangular box with a red, yellow, green, and white plaid pattern, against a light blue wall and white background.

A person wearing white gloves is installing or adjusting a white panel with a red stripe and a colorful tartan pattern at the bottom, on a white wall.

06 — Touch the beauty

Step back and enjoy it.

The empty frame on the wall is already an object of its own. Take a moment with it before the story returns to the page.

Person wearing white gloves handling a colorful, patterned book or folder.

07 — Place the book

Now bring the book back to the frame.

Do not go in straight all at once. Approach at a slight angle, slowly, and gently rotate the book toward horizontal until it finds the magnets. The magnets run in horizontal lines, and the book settles best when you let it turn into place little by little rather than pressing it flat from the start. Ease it in, feel for the pull, and let it lock on its own.

Keep one hand supporting the book until you are sure it has taken.

A man wearing glasses and gloves is holding a black-and-white photograph of a person in a helmet, with a colorful strip decoration behind them.

Close-up of a person's hands wearing white gloves, placing a black and white magazine titled "Jackie Stewart Moments" into a display case with a plaid border.

A person wearing white gloves holding a framed black-and-white photograph of two people, one in racing gear and helmet, and the other in a cap, with text on the photograph indicating it is a collection of Jackie Stewart moments.

A man with dark hair and glasses, wearing a gray shirt, is looking at a framed black-and-white poster of two racing drivers in helmets and racing gear, with a colorful plaid strip across the middle of the poster. The man is adjusting or hanging the poster on a plain wall.

08 — Feel the joy

This is what the Framebook was made for.

Leaf through it while it hangs on the wall. Turn the pages slowly and let each one reveal its moment. The pleasure is in the unhurried gesture.

A gloved hand holds a black circuit board with white markings and components.

A person with short dark hair and wearing a plaid shirt is at an ATM, which has a patterned red, green, blue, and white design. The person is seen from behind, inserting a card or pressing buttons, with a white glove on their hand.

Person with gray hair and glasses examining a framed photo of a race car driver wearing a racing helmet.

Person with gray hair and glasses holding a framed black-and-white photo of a woman spraying champagne, displayed on a wall.

09 — Take out with love

Once the book is on the frame, it is home. This is your framebook now, and it is made to stay on the wall. You never have to take it down.

Only if you choose to remove it, do it like this. Begin from one corner and ease it away slowly, keeping one hand under it at all times so it is always secure. The pages are thick, so do not try to split them. The page that comes away is the one that is meant to come away. If it resists, go slowly and let it release on its own.

Never let it fall. Always, always, with gentleness and love.